Service management and marketing customer management in service competition

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Bibliographic Details
Main Author:	Gronroos, Christian 1947- (Author)
Format:	Book
Language:	English
Published:	Chichester, West Sussex, England John Wiley & Sons 2007
Edition:	3rd edition
Subjects:	Customer services Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Gronroos, Christian \|d 1947- \|e author
245	1	0	\|a Service management and marketing \|b customer management in service competition \|c Christian Gronroos
250	#	#	\|a 3rd edition
264	#	1	\|a Chichester, West Sussex, England \|b John Wiley & Sons \|c 2007
264	#	4	\|c ©2007
300	#	#	\|a x, 483 pages \|b illustrations \|c 24 cm
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504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Customer services
650	#	0	\|a Service industries \|x Marketing
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