Product strategy and management

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Bibliographic Details
Main Author: Baker, Michael
Other Authors: Har, Susan J.
Format: Book
Published: London Financuial Times/Prentice Hall 2007
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 541 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. [504]-526) and index
ISBN:0273694502