Handbook of niche marketing principles and practice

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Bibliographic Details
Other Authors:	Dalgic, Tevfik
Format:	Book
Published:	New York Best Business Books, Haworth Reference Press c2006
Subjects:	Market segmentation > Case studies
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0789023296 (alk. paper)
020	#	#	\|a 078902330X (pbk. : alk. paper)
020	#	#	\|a 9780789023292 (alk. paper)
020	#	#	\|a 9780789023308 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.127 \|b .H36 2006
245	0	0	\|a Handbook of niche marketing \|b principles and practice \|c Tevfik Dalgic, editor
260	#	#	\|a New York \|b Best Business Books, Haworth Reference Press \|c c2006
300	#	#	\|a xxii, 256 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Market segmentation \|v Case studies
700	1	#	\|a Dalgic, Tevfik
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=371867
964	#	#	\|c BOK \|d 01