Handbook of niche marketing principles and practice

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Bibliographic Details
Other Authors: Dalgic, Tevfik
Format: Unknown
Published: New York Best Business Books, Haworth Reference Press c2006
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 0789023296 (alk. paper) 
020 # # |a 078902330X (pbk. : alk. paper) 
020 # # |a 9780789023292 (alk. paper) 
020 # # |a 9780789023308 (pbk. : alk. paper) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.127  |b .H36 2006 
245 0 0 |a Handbook of niche marketing  |b principles and practice  |c Tevfik Dalgic, editor 
260 # # |a New York  |b Best Business Books, Haworth Reference Press  |c c2006 
300 # # |a xxii, 256 p.  |b ill.  |c 23 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Market segmentation  |v Case studies 
700 1 # |a Dalgic, Tevfik 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=371867 
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