Handbook of niche marketing principles and practice
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| Format: | Book |
| Published: |
New York
Best Business Books, Haworth Reference Press
c2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 256 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0789023296 (alk. paper) 078902330X (pbk. : alk. paper) 9780789023292 (alk. paper) 9780789023308 (pbk. : alk. paper) |
Making niche marketing work how to grow bigger by acting smaller