The copywriter's handbook a step-by-step guide to writing copy that sells

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Bibliographic Details
Main Author: Bly, Robert W.
Format: Unknown
Published: New York Henry Holt 2005
Edition:3rd ed
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 410 p. 20 cm
Bibliography:Includes bibliographical references (p [393]-397) and index
ISBN:0805078045
9780805078046