Marketing of high-technology products and innovations
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Main Author: | Mohr, Jakki J. |
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Other Authors: | Sengupta, Sanjit, Slater, Stanley |
Format: | Book |
Published: |
Upper Saddle River, N.J.
Prentice Hall
2005
|
Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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