Marketing of high-technology products and innovations

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Bibliographic Details
Main Author:	Mohr, Jakki J.
Other Authors:	Sengupta, Sanjit, Slater, Stanley
Format:	Book
Published:	Upper Saddle River, N.J. Prentice Hall 2005
Edition:	2nd ed
Subjects:	High technology industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-371018
020	#	#	\|a 0131230239
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HC79.H53 \|b M64 2005
100	1	#	\|a Mohr, Jakki J.
245	1	0	\|a Marketing of high-technology products and innovations \|c Jakki Mohr, Sanjit Sengupta and Stanley Slater
250	#	#	\|a 2nd ed
260	#	#	\|a Upper Saddle River, N.J. \|b Prentice Hall \|c 2005
300	#	#	\|a xvii, 414 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a High technology industries \|x Marketing
700	1	#	\|a Sengupta, Sanjit
700	#	#	\|a Slater, Stanley
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=371018
964	#	#	\|c BOK \|d 01