Psycholinguistic phenomena in marketing communications
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Format: | Book |
Published: |
Mahwah, N.J.
L. Erlbaum
2007
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Physical Description: | xviii, 292 p. ill. 24 cm |
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Bibliography: | Includes bibliographical references and indexes |
ISBN: | 9780805856903 (cloth : alk. paper) 0805856900 (cloth : alk. paper) 9781410615046 (e-book) 1410615049 (e-book) |