Psycholinguistic phenomena in marketing communications

Psycholinguistic phenomena in marketing communications

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Bibliographic Details
Other Authors: Lowrey, Tina M.
Format: Unknown
Published: Mahwah, N.J. L. Erlbaum 2007
Subjects:
Semantics > Language
Psycholinguistics
Advertising > Language
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xviii, 292 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:9780805856903 (cloth : alk. paper)
0805856900 (cloth : alk. paper)
9781410615046 (e-book)
1410615049 (e-book)

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