B2B brand management
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Berlin
Springer
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Branding from brief to finished solution
Wally Olins on b®and
Strategic Brand Management Building, Measuring, and Managing Brand Equity
