B2B brand management

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Bibliographic Details
Main Authors:	Kotler, Philip (Author), Pfoertsch, Waldemar (Author)
Format:	Book
Language:	English
Published:	Berlin Springer 2006
Subjects:	Brand name products > Management Brand name products > Case studies
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD69.B7 \|b K68 2006
100	1	#	\|a Kotler, Philip \|e author
245	1	0	\|a B2B brand management \|c Philip Kotler, Waldemar Pfoertsch
264	#	1	\|a Berlin \|b Springer \|c 2006
264	#	4	\|c ©2006
300	#	#	\|a xvi, 357 pages \|b illustrations \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
504	#	#	\|a Includes bibliographical references (p. [331]-342) and index
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Brand name products \|v Case studies
700	1	#	\|a Pfoertsch, Waldemar \|e author
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