Marketing knowledge management managing knowledge in market oriented companies

Marketing knowledge management managing knowledge in market oriented companies

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Bibliographic Details
Main Author: Troilo, Gabriele
Format: Unknown
Published: Cheltenham, UK Edward Elgar 2006
Subjects:
Marketing > Management
Knowledge management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 193 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 163-187) and index
ISBN:1845429079 (hardcover)
9781845429072 (hardcover)

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