Guerrilla advertising unconventional brand communication

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Bibliographic Details
Main Author:	Lucas, Gavin 1975-
Other Authors:	Dorrian, Mike
Format:	Book
Published:	London Laurence King 2006
Subjects:	Advertising Publicity Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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001	wils-370556
020	#	#	\|a 1856694704 (pbk.)
020	#	#	\|a 9781856694704 (pbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5837 \|b .L83 2006
100	1	#	\|a Lucas, Gavin \|d 1975-
245	1	0	\|a Guerrilla advertising \|b unconventional brand communication \|c written by Gavin Lucas ; art direction by Michael Dorrian
260	#	#	\|a London \|b Laurence King \|c 2006
300	#	#	\|a 187 p. \|b chiefly col. ill . \|c 30 cm
650	#	0	\|a Advertising
650	#	0	\|a Publicity
650	#	0	\|a Advertising campaigns
700	1	#	\|a Dorrian, Mike
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=370556
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