Integrated Advertising, Promotion, and Marketing Communications
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Main Authors: | , |
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Format: | Book Chapter |
Language: | English |
Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Integrated Advertising, Promotion and Marketing Communications
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