Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

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Bibliographic Details
Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
Format: Book Chapter
Language:English
Published: Upper Saddle River, NJ Pearson Prentice Hall 2007
Edition:THIRD EDITION
Subjects:
Communication in marketing
Advertising
Online Access:Click Here to View Status and Holdings.
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