Integrated Advertising, Promotion, and Marketing Communications
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson Prentice Hall
2007
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxii, 515 pages illustrations 27 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132382090 0132382091 |
Integrated Advertising, Promotion and Marketing Communications