Marketing research an applied orientation
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| Main Author: | |
|---|---|
| Format: | Unknown |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Pearson/Prentice Hall
2007
|
| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.2 |b .M29 2007 |
| 100 | 1 | # | |a Malhotra, Naresh K. |e author |
| 245 | 1 | 0 | |a Marketing research |b an applied orientation |c Naresh K. Malhotra |
| 250 | # | # | |a 5th ed |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Pearson/Prentice Hall |c 2007 |
| 300 | # | # | |a 1 v. (various pagings) |b illustrations, map |c 29 cm. |e 1 CD-ROM (4 3/4 in.) |
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| 500 | # | # | |a "SPSS student version 14.0"--CD-ROM |
| 504 | # | # | |a Includes bibliographical references and index |
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| 526 | 0 | # | |a Applied Business Research- MIBF I |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
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| 526 | 0 | # | |a Applied Business Research - MIBF II |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 526 | 0 | # | |a ABR794 |b BM770 |5 AAGBS |
| 526 | 0 | # | |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 526 | 0 | # | |a ABR796 |b BM770 |5 AAGBS |
| 526 | 0 | # | |a Applied Business Research (Report) |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing research |x Methodology |
| 650 | # | 0 | |a Marketing research |x Methodology |
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Marketing Research an applied orientation 
Marketing research an applied orientation