Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage

Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage

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Bibliographic Details
Main Authors: Shoemaker, Stowe (Author), Lewis, Robert C. 1930- (Author), Yesawich, Peter Charles 1950- (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson 2007
©2007
Edition:4th ed
Subjects:
Hospitality industry > Marketing
Online Access:Click Here to View Status and Holdings.
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