Marketing leadership in hospitality and tourism strategies and tactics for competitive advantage

Saved in:

Bibliographic Details
Main Authors:	Shoemaker, Stowe (Author), Lewis, Robert C. 1930- (Author), Yesawich, Peter Charles 1950- (Author)
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. Pearson 2007 ©2007
Edition:	4th ed
Subjects:	Hospitality industry > Marketing
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000nam a2200000#i 4501
001	wils-369584
005	202361012424
008	230710t 00 eng D
020	0	0	\|a 0131182404
020	0	0	\|a 9780131182400
040	#	#	\|a DLC \|b eng \|d UiTM \|e rda
041	0	#	\|a eng
090	0	0	\|a TX911.3.M3 \|b L49 2007
100	1	0	\|a Shoemaker, Stowe \|e author
245	1	0	\|a Marketing leadership in hospitality and tourism \|b strategies and tactics for competitive advantage \|c Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich
250	0	0	\|a 4th ed
264	#	1	\|a Upper Saddle River, N.J. \|b Pearson \|c 2007
264	#	1	\|c ©2007
300	0	0	\|a xxv, 661 pages \|b colour illustrations, maps \|c 28 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	0	0	\|a Lewis's name appears first on the earlier edition
500	0	0	\|a Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000
504	0	0	\|a Includes bibliographical references and indexes
650	#	0	\|a Hospitality industry \|x Marketing
700	1	1	\|a Lewis, Robert C. \|d 1930- \|e author
700	1	1	\|a Yesawich, Peter Charles \|d 1950- \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=369584
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00130##a006.2.2\|\|00255##a007.25.3\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00264#1a002.8.2\|\|00264#1b002.8.4\|\|01264#1a002.8.2\|\|01264#1b002.8.4\|\|00502##a007.9.2\|\|00520##a007.2\|\|00520##b007.2\|\|00538##a003.16.9\|\|00546##a006.11\|\|00730##a006.2.2\|\|00730##d006.4\|\|00730##f006.10\|\|00730##n006.2.2\|\|00730##p006.2.2\|\|