Creative advertising ideas and techniques from the world's best campaigns

Creative advertising ideas and techniques from the world's best campaigns

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Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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Bibliographic Details
Main Author: Pricken, Mario (Author)
Format: Book
Language:English
Published: London; New York Thames & Hudson 2002 (2007 printing)
Subjects:
Commercial art
Advertising campaigns
Online Access:Click Here to View Status and Holdings.
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MARC

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