Creative advertising ideas and techniques from the world's best campaigns

Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.

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Bibliographic Details
Main Author: Pricken, Mario (Author)
Format: Book
Language:English
Published: London; New York Thames & Hudson 2002 (2007 printing)
Subjects:
Online Access:Click Here to View Status and Holdings.
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650 # 0 |a Advertising campaigns 
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