Creative advertising ideas and techniques from the world's best campaigns
Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London; New York
Thames & Hudson
2002 (2007 printing)
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Unravels the creative processes behind some of the most original and effective advertising campaigns in recent years. Pricken showcases over 200 examples of international advertising from a wide range of media including magazines and billboards, television, cinema and the Internet. |
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| Physical Description: | 263 pages illustrations (some colour) 30 cm |
| ISBN: | 0500284768 9780500284766 |
Creative advertising ideas and techniques from the world's best campaigns 
CREATIVE STRATEGIES IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN