More than a name an introduction to branding

More than a name an introduction to branding

Saved in:

Bibliographic Details
Main Author:	Davis, Melissa (Author)
Other Authors:	Baldwin, Jonathan (commentary)
Format:	Book
Language:	English
Published:	Lausanne AVA 2005
Subjects:	Brand name products
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

The name is the game how to name a company or product
by: Charmasson, Henri
Published: (1988)

Living brands collaboration + innovation = customer fascination
by: Nadeau, Raymond
Published: (2007)

Brand royalty how the world's top 100 brands thrive & survive
by: Haig, Matt
Published: (2006)

Brands
by: Danesi, Marcel 1946-
Published: (2006)

Smart things to know about brands & branding
by: Mariotti, John
Published: (1999)

Power Brands Measuring, Making and Managing Brand Success
by: Riesenbeck, Hajo, et al.
Published: (2007)

Designing brand identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2009)

Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity
by: Aaker, David A.
Published: (2004)

The future of brands twenty-five visions
Published: (2000)

Branding from brief to finished solution
Published: (2005)

Harvard business review on brand management
Published: (1999)

What makes winning brands different? ...
by: Buchholz, Andreas
Published: (2000)

Brand culture
Published: (2006)

Brand new justice the upside of global branding
by: Anholt, Simon
Published: (2003)

Designing brand identity a complete guide to creating, building and maintaining strong brands
by: Wheeler, Alina
Published: (2006)

Desingning brand identity a complete guide to creating, building, and maintaining strong brands
by: Wheeler, Alina
Published: (2003)

Global brand strategy unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco 1964-
Published: (2003)

Brand society how brands transform management and lifestyle
by: Kornberger, Martin
Published: (2010)

Awareness and perception of in-house brand at Billion (KW) Marketing Sdn. Bhd.
by: Zaidi Hashim
Published: (1998)

Creating powerful brands the strategic route to success in consumer, industrial, and service markets
by: de Chernatony, Leslie
Published: (1992)

Passion branding harnessing the power of emotion to build strong brands
by: Duffy, Neill
Published: (2003)

Brand sense how to build powerful brands through touch, taste, smell, sight & sound
by: Lindstrom, Martin
Published: (2005)

Designing brand identity an essential guide for the whole branding team
by: Wheeler, Alina
Published: (2013)

Designing Brand Identity an essential guide for the entire branding team
by: Wheeler, Alina
Published: (2018)

Branding a practical guide to planning your strategy
by: Randall, Geoffrey
Published: (2000)

Building the brand-driven business operationalize your brand to drive profitable growth
by: Davis, Scott M. 1964-, et al.
Published: (2002)

Strategic brand management a European perspective
by: Keller, Kevin Lane 1956-
Published: (2012)

Kellogg on branding the marketing faculty of the Kellogg School of Management
Published: (2005)

B2B brand management
by: Kotler, Philip, et al.
Published: (2006)

Brands and Branding Geographies
Published: (2011)

Branding
by: Randall, Geoffrey
Published: (1997)

What is branding?
by: Healey, Matthew
Published: (2010)

Beyond branding
Published: (2003)

Brand new justice how brading places and products can help the developing world
by: Anholt, Simon
Published: (2005)

The best of branding best practices in corporate branding
by: Gregory, James R.
Published: (2004)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
by: Taylor, David 1964-
Published: (2004)

Brands with character
Published: (2014)

Legendary brands unleashing the power of storytelling to create a winning marketing strategy
by: Vincent, Laurence
Published: (2002)

Branding across borders a guide to global brand marketing
by: Gregory, James R., et al.
Published: (2002)

Perspectives on brand management
Published: (2011)