More than a name an introduction to branding
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Lausanne
AVA
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 240 pages chiefly colour illustrations 30 cm |
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| Bibliography: | Includes bibliographical references (p. 237) and index |
| ISBN: | 2940373000 9782940373000 |
The name is the game how to name a company or product