Lifestyle market segmentation

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Bibliographic Details
Main Author:	Cahill, Dennis J.
Format:	Book
Published:	New York Haworth Press 2006
Series:	Haworth series in segmented, targeted, and customized marketing
Subjects:	Market segmentation Consumers' preferences Consumer behavior Lifestyles
Online Access:	Click Here to View Status and Holdings.
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020	0	0	\|a a0789028689 (hard : alk. paper)
020	0	0	\|a 9780789028686 (hard : alk. paper)
020	0	0	\|a 0789028697 (soft : alk. paper)
020	0	0	\|a 9780789028693 (soft : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.127 \|b .C34 2006
100	1	0	\|a Cahill, Dennis J.
245	1	0	\|a Lifestyle market segmentation \|c Dennis J. Cahill
260	0	0	\|a New York \|b Haworth Press \|c 2006
300	0	0	\|a xiii, 184 p. \|b ill. \|c 23 cm
490	0	0	\|a Haworth series in segmented, targeted, and customized marketing
504	0	0	\|a Includes bibliographical references (p. 171-181) and index
650	#	0	\|a Market segmentation
650	#	0	\|a Consumers' preferences
650	#	0	\|a Consumer behavior
650	#	0	\|a Lifestyles
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=369421
964	#	#	\|c BOK \|d 01