Lifestyle market segmentation
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Main Author: | |
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Format: | Unknown |
Published: |
New York
Haworth Press
2006
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Series: | Haworth series in segmented, targeted, and customized marketing
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-369421 | ||
020 | 0 | 0 | |a a0789028689 (hard : alk. paper) |
020 | 0 | 0 | |a 9780789028686 (hard : alk. paper) |
020 | 0 | 0 | |a 0789028697 (soft : alk. paper) |
020 | 0 | 0 | |a 9780789028693 (soft : alk. paper) |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HF5415.127 |b .C34 2006 |
100 | 1 | 0 | |a Cahill, Dennis J. |
245 | 1 | 0 | |a Lifestyle market segmentation |c Dennis J. Cahill |
260 | 0 | 0 | |a New York |b Haworth Press |c 2006 |
300 | 0 | 0 | |a xiii, 184 p. |b ill. |c 23 cm |
490 | 0 | 0 | |a Haworth series in segmented, targeted, and customized marketing |
504 | 0 | 0 | |a Includes bibliographical references (p. 171-181) and index |
650 | # | 0 | |a Market segmentation |
650 | # | 0 | |a Consumers' preferences |
650 | # | 0 | |a Consumer behavior |
650 | # | 0 | |a Lifestyles |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=369421 |
964 | # | # | |c BOK |d 01 |