Lifestyle market segmentation

Lifestyle market segmentation

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Bibliographic Details
Main Author: Cahill, Dennis J.
Format: Book
Published: New York Haworth Press 2006
Series:Haworth series in segmented, targeted, and customized marketing
Subjects:
Market segmentation
Consumers' preferences
Consumer behavior
Lifestyles
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 184 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. 171-181) and index
ISBN:a0789028689 (hard : alk. paper)
9780789028686 (hard : alk. paper)
0789028697 (soft : alk. paper)
9780789028693 (soft : alk. paper)

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