Marketing

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Bibliographic Details
Main Author: Lamb, Charles W.
Other Authors: Hair, Joseph F., McDaniel, Carl D.
Format: Unknown
Published: Mason, OH Thomson/South-Western 2008
Edition:9th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxi, 671 p. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0324362080 (hbk. : student ed.)
978032436204 (hbk. : student ed.)
0324544863 (hbk. : instructor's ed.)
9780324544862 (hbk. : instructor's ed.)