Sports and entertainment marketing

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Bibliographic Details
Main Author:	Kaser, Ken
Other Authors:	Oelkers, Dotty Boen
Format:	Book
Published:	Mason, Ohio Thomson South-Western 2008
Edition:	3rd ed
Subjects:	Sports > Marketing Entertainment events > Marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-369200
020	0	0	\|a 0538445149 (student ed. hardcover)
020	0	0	\|a 0538445157 (student ed. soft cover)
020	0	0	\|a 9780538445153 (student ed. soft cover)
020	0	0	\|a 9780538445146 (student ed. hardcover)
040	#	#	\|a YDXCP \|d ITMB
090	0	0	\|a GV716 \|b .K37 2008
100	1	0	\|a Kaser, Ken
245	1	0	\|a Sports and entertainment marketing \|c Ken Kaser, Dotty Boen Oelkers
250	0	0	\|a 3rd ed
260	0	0	\|a Mason, Ohio \|b Thomson South-Western \|c 2008
300	0	0	\|a viii, 424 p. \|b col. ill. \|c 28 cm
500	0	0	\|a Includes index
650	#	0	\|a Sports \|x Marketing
650	#	0	\|a Entertainment events \|x Marketing
700	1	0	\|a Oelkers, Dotty Boen
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=369200
964	#	#	\|c BOK \|d 01