developing strategic marketing plans that really work A toolkit for public libraries
Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marke...
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| Format: | Book |
| Language: | English |
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London
Facet Publishing
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Public Library statistics 1966-67 ..