developing strategic marketing plans that really work A toolkit for public libraries

developing strategic marketing plans that really work A toolkit for public libraries

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marke...

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Bibliographic Details
Main Author: Kendrick, Terry (Author)
Format: Book
Language:English
Published: London Facet Publishing 2006
Subjects:
Public libraries > Public relations
Public libraries > Marketing
Online Access:Click Here to View Status and Holdings.
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