developing strategic marketing plans that really work A toolkit for public libraries

• Main Author: Kendrick, Terry (Author)
• Format: Book
• Language: English
• Published: London Facet Publishing 2006
• Subjects: Public libraries > Public relations; Public libraries > Marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 225 pages illustrations 24 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 185604548X; 9781856045483

Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant marketing effort. However, it quickly becomes apparent to public librarians that marketing is far more than simply creating a set of leaflets for their marketing communications. What they need is a simple, practical guide to the whole marketing planning process from goals to implementation of marketing strategies and communications. And along the way they need to troubleshoot the barriers that such activities meet. This highly practical and down-to-earth book, with free downloadable templates and forms on the web, will de-mystify the marketing planning process and set it in the context of modern public library services. Through a series of easy to implement process steps and ideas the reader will see not just what is possible but what is likely to work quickly, and deliver real impact on performance indicators, in a public library context.