Selling the dream why advertising is good business

Saved in:

Bibliographic Details
Main Author:	Hood, John M. 1966- John McDonald
Format:	Book
Published:	Westport, Conn. Praeger Publishers 2005
Subjects:	Advertising > Social aspects
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-368498
020	0	0	\|a 0275984354 (alk. paper)
020	0	0	\|a 9780275984354
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5821 \|b .H637 2005
100	1	0	\|a Hood, John M. \|d 1966- \|q John McDonald
245	1	0	\|a Selling the dream \|b why advertising is good business \|c John Hood
260	0	0	\|a Westport, Conn. \|b Praeger Publishers \|c 2005
300	0	0	\|a x, 258 p. \|c 25 cm
504	0	0	\|a Includes bibliographical references (p. [225]-249) and index
650	#	0	\|a Advertising \|x Social aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=368498
964	#	#	\|c BOK \|d 01