Selling the dream why advertising is good business
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| Main Author: | |
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| Format: | Unknown |
| Published: |
Westport, Conn.
Praeger Publishers
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | x, 258 p. 25 cm |
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| Bibliography: | Includes bibliographical references (p. [225]-249) and index |
| ISBN: | 0275984354 (alk. paper) 9780275984354 |
Advertising cultures gender, commerce, creativity 
ADVERTISING WHAT EVERYONE NEEDS TO KNOW®