Selling the dream why advertising is good business

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Bibliographic Details
Main Author: Hood, John M. 1966- John McDonald
Format: Book
Published: Westport, Conn. Praeger Publishers 2005
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 258 p. 25 cm
Bibliography:Includes bibliographical references (p. [225]-249) and index
ISBN:0275984354 (alk. paper)
9780275984354