Key marketing skills

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Bibliographic Details
Main Author:	Cheverton, Peter
Format:	Unknown
Published:	London Kogan Page 2004
Edition:	2nd ed
Subjects:	Marketing Strategic planning
Online Access:	Click Here to View Status and Holdings.
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MARC


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040	#	#	\|a ITMB
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100	1	0	\|a Cheverton, Peter
245	1	0	\|a Key marketing skills \|c Peter Cheverton
250	0	0	\|a 2nd ed
260	0	0	\|a London \|b Kogan Page \|c 2004
300	0	0	\|a xiii, 383 p. \|b ill. \|c 24 cm. \|e 1 CD-ROM (4 3/4 in.)
500	0	0	\|a Includes index
650	#	0	\|a Marketing
650	#	0	\|a Strategic planning
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=368291
964	#	#	\|c BOK \|d 01