Key marketing skills
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Main Author: | |
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Format: | Book |
Published: |
London
Kogan Page
2004
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | 0 | 0 | |a 0749445653 |
020 | 0 | 0 | |a 9780749445652 |
040 | # | # | |a ITMB |
090 | 0 | 0 | |a HF5415 |b .C52254 2004 |
100 | 1 | 0 | |a Cheverton, Peter |
245 | 1 | 0 | |a Key marketing skills |c Peter Cheverton |
250 | 0 | 0 | |a 2nd ed |
260 | 0 | 0 | |a London |b Kogan Page |c 2004 |
300 | 0 | 0 | |a xiii, 383 p. |b ill. |c 24 cm. |e 1 CD-ROM (4 3/4 in.) |
500 | 0 | 0 | |a Includes index |
650 | # | 0 | |a Marketing |
650 | # | 0 | |a Strategic planning |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=368291 |
964 | # | # | |c BOK |d 01 |