Key marketing skills

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Bibliographic Details
Main Author: Cheverton, Peter
Format: Unknown
Published: London Kogan Page 2004
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiii, 383 p. ill. 24 cm. 1 CD-ROM (4 3/4 in.)
ISBN:0749445653
9780749445652