The 50-plus market why the future is age neutral when it comes to marketing & branding strategies
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| Format: | Unknown |
| Published: |
London; Sterling, VA.
Kogan Page
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index "In association with OMD." |
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| Physical Description: | xvi, 314 p. ill. 24 cm |
| ISBN: | 0749442581 0749447788 9780749447786 |
All customers are irrational understanding what they think, what they feel, and what keeps them coming back 
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