Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing

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Bibliographic Details
Main Author:	Lehu, Jean-Marc
Format:	Book
Published:	London; Philadelphia Kogan Page 2006
Subjects:	Product management > Management Product life cycle Branding (Marketing) > Management
Online Access:	Click Here to View Status and Holdings.
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020	0	0	\|a 9780749445669
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040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .L445 2006
100	1	0	\|a Lehu, Jean-Marc
245	1	0	\|a Brand rejuvenation \|b how to protect, strengthen & add value to your brand to prevent it from ageing \|c Jean-Marc Lehu ; [translated by Anglia Translations]
260	0	0	\|a London; \|a Philadelphia \|b Kogan Page \|c 2006
300	0	0	\|a xii, 254 p. \|b ill. \|c 25 cm
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Product management \|x Management
650	#	0	\|a Product life cycle
650	#	0	\|a Branding (Marketing) \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=368092
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