Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing

Brand rejuvenation how to protect, strengthen & add value to your brand to prevent it from ageing

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Bibliographic Details
Main Author: Lehu, Jean-Marc
Format: Unknown
Published: London; Philadelphia Kogan Page 2006
Subjects:
Product management > Management
Product life cycle
Branding (Marketing) > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 254 p. ill. 25 cm
Bibliography:Includes bibliographical references and index
ISBN:0749445661
0749448954
9780749445669
9780749448950

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