Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victorias Secret Stores as well as on several P&G brands. Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victorias Secret Differentiate yo...
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J.
Wharton School Pub.
2007
©2007 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Entrepreneurial marketing lessons from Wharton's pioneering MBA course