Marketing that works how entrepreneurial marketing can add sustainable value to any sized company

Marketing that works how entrepreneurial marketing can add sustainable value to any sized company

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victorias Secret Stores as well as on several P&G brands. Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victorias Secret Differentiate yo...

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Bibliographic Details
Main Author: Lodish, Leonard M. (Author)
Other Authors: Archambeau, Shellye 1945-, Morgan, Howard Lee 1945-
Format: Book
Language:English
Published: Upper Saddle River, N.J. Wharton School Pub. 2007
©2007
Subjects:
New business enterprises > Management
Business enterprises > Management
Marketing > Management
Entrepreneurship > Management
Online Access:Click Here to View Status and Holdings.
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