Marketing that works how entrepreneurial marketing can add sustainable value to any sized company

• Main Author: Lodish, Leonard M. (Author)
• Other Authors: Archambeau, Shellye 1945-, Morgan, Howard Lee 1945-
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. Wharton School Pub. 2007; ©2007
• Subjects: New business enterprises > Management; Business enterprises > Management; Marketing > Management; Entrepreneurship > Management
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 318 pages illustrations 24 cm
• ISBN: 0132390752; 9780132390750

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victorias Secret Stores as well as on several P&G brands. Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victorias Secret Differentiate yourself more effectively, protect yourself against competition, and drive higher margins Bring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and more For marketers in every kind of company, from startup to global enterprise Focus your marketing on what really worksand make the most of every marketing investment! Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this books techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors decades of research and consulting, their cutting-edge work in