Marketing Strategies A Contemporary Approach
Taking a modern European perspective, "Marketing Strategies" examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
FT/Prentice Hall
2007
|
| Edition: | Second Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000caa#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-367842 | ||
| 005 | 202171715338 | ||
| 008 | 231120t20072007ENK ag| ##001 |#eng#D | ||
| 020 | # | # | |a 9780273706748 (paperback) |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .R3217 2007 |
| 100 | 1 | # | |a Ranchhod, Ashok |e author |
| 245 | 1 | 0 | |a Marketing Strategies |b A Contemporary Approach |c Ashok Ranchhod and Calin Gurau |
| 250 | # | # | |a Second Edition |
| 264 | # | 1 | |a Harlow, England |b FT/Prentice Hall |c 2007 |
| 264 | # | 4 | |c ©2007 |
| 300 | # | # | |a xxi, 416 pages |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Taking a modern European perspective, "Marketing Strategies" examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are company-specific. Instead the author integrates five of the main contemporary factors that affect marketing in the 21st century: Globalisation, the Impact of Technology, Ethics, Market Orientation and Sustainability. |
| 650 | # | 0 | |a Marketing research |x Case studies |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Marketing |x Case studies |
| 700 | 1 | # | |a Gurau, Calin |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=367842 |
| 964 | # | # | |c BOK |d 01 |
Marketing Strategies A Twenty-first Century Approach