The encyclopaedic dictionary of marketing
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| Format: | Book |
| Published: |
New Delhi
Response Books
2006
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 352 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references (p [350]-352) |
| ISBN: | 0761935010 (pbk.) 817829656X (pbk. : India) 9780761935018 |
The encyclopaedic dictionary of marketing