Strategic Marketing An Applied Perspective

Strategic Marketing An Applied Perspective

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...

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Bibliographic Details
Main Author: Alsem, K. J. (Author)
Format: Unknown
Language:English
Published: Boston McGraw-Hill ©2007
Subjects:
Marketing-Management
Online Access:Click Here to View Status and Holdings.
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