Strategic Marketing An Applied Perspective
This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...
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| Main Author: | |
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| Format: | Unknown |
| Language: | English |
| Published: |
Boston
McGraw-Hill
©2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic Marketing
Strategic marketing
Strategic marketing in the customer driven organization
