Strategic Marketing An Applied Perspective
This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...
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| Format: | Book |
| Language: | English |
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Boston
McGraw-Hill
©2007
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0073025860 (alk. paper) |
| 020 | # | # | |a 9780073025865 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .A47 2007 |
| 100 | 1 | # | |a Alsem, K. J. |e author |
| 245 | 1 | 1 | |a Strategic Marketing |b An Applied Perspective |c Karel Jan Alsem |
| 264 | # | 1 | |a Boston |b McGraw-Hill |c ©2007 |
| 300 | # | # | |a xi, 324 p. |b illustrations |c 27 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation. |
| 650 | # | 0 | |a Marketing-Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=367786 |
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Strategic marketing