Strategic Marketing An Applied Perspective

Strategic Marketing An Applied Perspective

This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be...

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Bibliographic Details
Main Author: Alsem, K. J. (Author)
Format: Unknown
Language:English
Published: Boston McGraw-Hill ©2007
Subjects:
Marketing-Management
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Alsem, K. J.  |e author 
245 1 1 |a Strategic Marketing  |b An Applied Perspective  |c Karel Jan Alsem 
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500 # # |a Includes index 
504 # # |a Includes bibliographical references and index 
520 # # |a This text is designed as a stand alone text in a Marketing Strategy course with a focus on building customer value through the firm's marketing activities. The author aims to indicate the specific steps that comprise the strategic marketing planning process and how each of these steps should be implemented. The focus is on the activities that a company should perform within the framework of strategic marketing. The book follows the four-part division of evaluation, analysis, planning, and implementation. 
650 # 0 |a Marketing-Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=367786 
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