Contemporary advertising
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill Irwin
2008
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| Edition: | 11th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xl, 712 p. col. ill., col. map 29 cm |
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| Bibliography: | Includes bibliographical references (p. 653-672) and indexes |
| ISBN: | 9780073529912 (alk. paper) 0073529915 (alk. paper) |
Contemporary advertising