Audience ratings radio, television, and cable
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Main Author: | Beville, Hugh Malcolm |
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Format: | Book |
Published: |
Hillsdale, N.J.
L. Erlbaum Associates
1988
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Edition: | Rev. ed., including a complete account of peoplemeter developments |
Series: | Communication
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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