Conversations with marketing masters
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| Format: | Book |
| Published: |
Hoboken, NJ.
John Wiley
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 236 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470025918 (cloth : alk. paper) 0470025913 (cloth : alk. paper) |
The marketing challenge