Consumer behavior
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston, MA.
Houghton Mifflin Co.
2007
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 1 v. (various pagings) ill. 26 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 0618643729 (main student text) 0618731814 (exam copy) |
Consumer behavior