CONSUMER BEHAVIOR

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help...

Full description

Saved in:
Bibliographic Details
Main Author: Schiffman, Leon G. (Author)
Other Authors: Kanuk, Leslie Lazar
Format: Manuscript Book
Published: Upper Saddle River, N.J. Pearson Prentice Hal 2004
Edition:8th ed.
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items