CONSUMER BEHAVIOR
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help...
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| Format: | Manuscript Book |
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Upper Saddle River, N.J.
Pearson Prentice Hal
2004
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| Edition: | 8th ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0130491756 (International ed.) |q paperback |
| 020 | # | # | |a 8120323505 (Indian reprint) |
| 020 | # | # | |a 0130673358 |
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| 100 | 1 | # | |a Schiffman, Leon G. |e author |
| 245 | 1 | 0 | |a CONSUMER BEHAVIOR |c Leon G. Schiffman, Leslie Lazar Kanuk |
| 250 | # | # | |a 8th ed. |
| 260 | # | # | |a Upper Saddle River, N.J. |b Pearson Prentice Hal |c 2004 |
| 300 | # | # | |a xxiv, 587, [67] p. |b col. ill. |c 27 cm. |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Some copies published by Prentice-Hall of India Private Limited, New Delhi, India |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-presented in the first chapter, this model serves as a structural framework for the concepts-the building blocks-examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing. |
| 526 | 8 | # | |a CTU 3XX |b IC 120 |5 ACIS |
| 526 | # | # | |a Islamic Consumer Behavior |b Diploma Pengurusan Halal |5 Akademi Pengajian Islam Kontemporari |
| 650 | # | 0 | |a Consumer behavior |
| 650 | # | 0 | |a Motivation research (Marketing) |
| 650 | # | 0 | |a Consumers Motivation research (Marketing) |
| 650 | # | 0 | |a Diffusion of innovations |
| 700 | 1 | # | |a Kanuk, Leslie Lazar |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=367286 |
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CONSUMER BEHAVIOR 
Consumer behavior